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<channel>
	<title>Sports 4</title>
	<atom:link href="http://www.sports4.ca/feed" rel="self" type="application/rss+xml" />
	<link>http://www.sports4.ca</link>
	<description>Ottawa&#039;s best choices of running shoes, walking shoes, cross-trainers, running accessories, swimming accessories, yoga clothing and accessories,</description>
	<lastBuildDate>Fri, 23 Dec 2011 04:21:14 +0000</lastBuildDate>
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		<title>Emilie&#8217;s Run</title>
		<link>http://www.sports4.ca/https:/twitter.com/Sports4Ottawa</link>
		<comments>http://www.sports4.ca/https:/twitter.com/Sports4Ottawa#comments</comments>
		<pubDate>Fri, 23 Dec 2011 04:21:14 +0000</pubDate>
		<dc:creator>wsm</dc:creator>
				<category><![CDATA[General Updates]]></category>

		<guid isPermaLink="false">http://www.sports4.ca/?p=5888</guid>
		<description><![CDATA[Sports4 is proud to be the title sponsor for Emilie’s Run in Ottawa. The women-only race takes place on June 23, 2012 at 9am. The race is named after Emilie Mondor, the first Canadian women to run sub 15:00 for 5K and an Athens Olympian. She had moved to Ottawa ...]]></description>
			<content:encoded><![CDATA[<p>Sports4 is proud to be the title sponsor for Emilie’s Run in Ottawa. The women-only race takes place on June 23, 2012 at 9am.</p>
<p>The <a href="http://somersault.ca/eventrunnerswebwomen.htm">race</a> is  named after Emilie Mondor, the first Canadian women to run sub 15:00  for  5K and an Athens Olympian. She had moved to Ottawa to train for  the  marathon and was killed in a car accident in the fall of 2006 on  her way  home to Mascouche, Que., for a high school reunion.</p>
<p>With the support of Sports 4, the reinstatement of prizes will most  certainly attract some of Canada’s top  female runners and bring  attention to women’s running in general.</p>
<p>The overall winner will receive $1,000 and, if she breaks the race record, will earn another $1,000.</p>
<p>The runner-up will pick up $750, while the next three runners will take home $550, $400 and $300, respectively.</p>
<p>The  top masters (40 and older) runner will receive $750 and an  additional  $500 for a record time. The winning five-member team will  earn $1,000.</p>
<p>Emilie’s Run is the fastest five-kilometre women’s road race in Canada</p>
]]></content:encoded>
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		<item>
		<title>Sports 4 Ladies Night Winners!!</title>
		<link>http://www.sports4.ca/https:/twitter.com/Sports4Ottawa</link>
		<comments>http://www.sports4.ca/https:/twitter.com/Sports4Ottawa#comments</comments>
		<pubDate>Fri, 02 Dec 2011 03:39:59 +0000</pubDate>
		<dc:creator>wsm</dc:creator>
				<category><![CDATA[Tips of the Week]]></category>
		<category><![CDATA[Ottawa]]></category>
		<category><![CDATA[Sports 4]]></category>
		<category><![CDATA[Sports 4 Bank Street]]></category>
		<category><![CDATA[Sports 4 Ottawa]]></category>
		<category><![CDATA[Sports 4 Running Tips of the Week]]></category>
		<category><![CDATA[Sports4 Bank St]]></category>
		<category><![CDATA[Sports4 Bank Street]]></category>
		<category><![CDATA[Sports4 Kanata]]></category>

		<guid isPermaLink="false">http://www.sports4.ca/?p=5765</guid>
		<description><![CDATA[Pre Holiday Ladies Night at Sports 4 Kanata Thank you to everyone who attended the Ladies night on November 30th at Sports 4 in Kanata. It was a great night, with fabulous sales, prizes and swag bags! Hopefully everyone got a jump start on their holiday shopping! Congratulations to the ...]]></description>
			<content:encoded><![CDATA[<ul>
<strong>Pre Holiday Ladies Night at Sports 4 Kanata</strong></p>
<p>Thank you to everyone who attended the Ladies night on November 30th at Sports 4 in Kanata. It was a great night, with fabulous sales, prizes and swag bags! Hopefully everyone got a jump start on their holiday shopping!</p>
<p>Congratulations to the following draw prize winners:</p>
<li>Nathalie Daigle &#8211; New Balance Shoes (up to $130 value)</li>
<li>Angela Desjardins – Elation Centre Gift Certificate </li>
<li>Claire Collis – Moving Comfort Bra</li>
<li>Chandra von Teichman – New Balance Technical t-shirt</li>
<li>Nancy McGoo – Mizuno gift bag (socks, gloves, arm warmers)</li>
<li>Martine Lalonde – Mizuno Breath Thermo Long Sleeve</li>
<li>Janis Simpson – Water bottle</li>
<li>Liz McHugh – Flashing Light</li>
<li>Sandra  Johnson &#8211; New Balance Socks</li>
<li>Brianna Jones &#8211; New Balance Socks</li>
</ul>
]]></content:encoded>
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		</item>
		<item>
		<title>Sports 4 Running Tips of the Week!!</title>
		<link>http://www.sports4.ca/https:/twitter.com/Sports4Ottawa</link>
		<comments>http://www.sports4.ca/https:/twitter.com/Sports4Ottawa#comments</comments>
		<pubDate>Mon, 21 Nov 2011 14:00:08 +0000</pubDate>
		<dc:creator>adrian</dc:creator>
				<category><![CDATA[Tips of the Week]]></category>
		<category><![CDATA[Ottawa]]></category>
		<category><![CDATA[Sports 4]]></category>
		<category><![CDATA[Sports 4 Bank Street]]></category>
		<category><![CDATA[Sports 4 Ottawa]]></category>
		<category><![CDATA[Sports 4 Running Tips of the Week]]></category>
		<category><![CDATA[Sports4 Bank St]]></category>
		<category><![CDATA[Sports4 Bank Street]]></category>
		<category><![CDATA[Sports4 Kanata]]></category>

		<guid isPermaLink="false">http://www.sports4.ca/?p=5755</guid>
		<description><![CDATA[If you are breathing too hard slow down or walk a bit until you feel comfortable again. Pick your route close to home (out your front door)—the more convenient it is the better chance you will have sticking with it. Find a beginner training plan for your first race. Wear ...]]></description>
			<content:encoded><![CDATA[<ul>
<li>If you are breathing too hard slow down or walk a bit until you feel comfortable again.</li>
<li>Pick your route close to home (out your front door)—the more convenient it is the better chance you will have sticking with it.</li>
<li>Find a beginner <a href="http://completerunning.com/archives/2007/06/12/top-10-questions-asked-by-beginning-runners/">training plan</a> for your first race.</li>
<li>Wear spandex shorts under your regular running shorts so you don’t chafe “down there.”</li>
<li>Cotton socks will only lead to blisters; invest in socks designed for running.</li>
</ul>
]]></content:encoded>
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		<title>Sports 4 Running Tips of the Week!!</title>
		<link>http://www.sports4.ca/https:/twitter.com/Sports4Ottawa</link>
		<comments>http://www.sports4.ca/https:/twitter.com/Sports4Ottawa#comments</comments>
		<pubDate>Mon, 14 Nov 2011 14:00:31 +0000</pubDate>
		<dc:creator>adrian</dc:creator>
				<category><![CDATA[Tips of the Week]]></category>
		<category><![CDATA[Ottawa]]></category>
		<category><![CDATA[Sports 4]]></category>
		<category><![CDATA[Sports 4 Bank Street]]></category>
		<category><![CDATA[Sports 4 Ottawa]]></category>
		<category><![CDATA[Sports 4 Running Tips of the Week]]></category>
		<category><![CDATA[Sports4 Bank St]]></category>
		<category><![CDATA[Sports4 Bank Street]]></category>
		<category><![CDATA[Sports4 Kanata]]></category>

		<guid isPermaLink="false">http://www.sports4.ca/?p=5751</guid>
		<description><![CDATA[Frozen peas make a great ice pack for aches and pains. A thin t-towel wrapped around them makes the cold more comfortable. Get assessed for the right kind of running shoes. The most important part of your running attire is the shoes. Some shoes are made for running. Speed work ...]]></description>
			<content:encoded><![CDATA[<ul>
<li>Frozen peas make a great ice pack for aches and pains. A thin t-towel wrapped around them makes the cold more comfortable.</li>
<li>Get assessed for the right kind of running shoes.</li>
<li>The most important part of your running attire is the shoes. Some shoes are made for running.</li>
<li>Speed work doesn’t have to be scientific. Try racing to one light post and then jogging to the next.</li>
<li>Push through rough spots by focusing on the sounds of your breath and feet touching the ground.</li>
</ul>
]]></content:encoded>
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		</item>
		<item>
		<title>Sports 4 Running Tips of the Week!!</title>
		<link>http://www.sports4.ca/https:/twitter.com/Sports4Ottawa</link>
		<comments>http://www.sports4.ca/https:/twitter.com/Sports4Ottawa#comments</comments>
		<pubDate>Mon, 07 Nov 2011 14:00:46 +0000</pubDate>
		<dc:creator>adrian</dc:creator>
				<category><![CDATA[Tips of the Week]]></category>
		<category><![CDATA[Ottawa]]></category>
		<category><![CDATA[Sports 4]]></category>
		<category><![CDATA[Sports 4 Bank Street]]></category>
		<category><![CDATA[Sports 4 Running Tips of the Week]]></category>
		<category><![CDATA[Sports4 Bank St]]></category>
		<category><![CDATA[Sports4 Bank Street]]></category>
		<category><![CDATA[Sports4 Kanata]]></category>

		<guid isPermaLink="false">http://www.sports4.ca/?p=5725</guid>
		<description><![CDATA[Mix-up your training plan. Make sure your training plan is not too heavily focused on one thing. No matter what level of runner you are your training plan should include four essential elements: endurance speed rest cross-training. During longer runs if you don’t like to carry water take some cash ...]]></description>
			<content:encoded><![CDATA[<ul>
<li style="text-align: justify;">Mix-up your training plan. Make sure your training plan is not too heavily focused on one thing. No matter what level of runner you are your training plan should include four essential elements: endurance speed rest cross-training.</li>
<li style="text-align: justify;">During longer runs if you don’t like to carry water take some cash in your pocket pouch or a shoe wallet.</li>
<li style="text-align: justify;">Run a route where there’s a corner store that you can use as a pit stop to pick up your water and maybe use the bathroom.</li>
<li style="text-align: justify;">In the immortal words of <a href="http://en.wikipedia.org/wiki/Walt_Stack">Walt Stack</a> famed senior-citizen distance runner “Start slow … and taper.”</li>
<li style="text-align: justify;">At first keep your runs short and slow to avoid injury and soreness so you do not quit.</li>
</ul>
]]></content:encoded>
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		</item>
		<item>
		<title>Sports 4 Giving Back To The Community Again</title>
		<link>http://www.sports4.ca/https:/twitter.com/Sports4Ottawa</link>
		<comments>http://www.sports4.ca/https:/twitter.com/Sports4Ottawa#comments</comments>
		<pubDate>Mon, 07 Nov 2011 14:00:27 +0000</pubDate>
		<dc:creator>adrian</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Kanata Centrum]]></category>
		<category><![CDATA[Ottawa]]></category>
		<category><![CDATA[Sports 4]]></category>
		<category><![CDATA[Sports 4 Bank Street]]></category>
		<category><![CDATA[Sports 4 has donated flashlights to the Community Traffic Safety & Media Liaison]]></category>
		<category><![CDATA[Sports 4 Ottawa]]></category>
		<category><![CDATA[Sports4 Bank St]]></category>
		<category><![CDATA[Sports4 Bank Street]]></category>

		<guid isPermaLink="false">http://www.sports4.ca/?p=5735</guid>
		<description><![CDATA[Sports 4 has donated flashlights to the Community Traffic Safety &#38; Media Liaison.  Sports 4 always supports the Community on their safety efforts.]]></description>
			<content:encoded><![CDATA[<div style="text-align: center;"><strong><span style="color: #ff0000;"><a href="http://www.sports4.ca/wp-content/uploads/2011/11/Sherry_gives_a_donation_to_Provincial_Constable_Rheal_Levac_on_behalf_of_Sports_4.jpg"><img class="alignnone size-medium wp-image-5736" title="Sherry gives a donation to Provincial Constable Rheal Levac on behalf of Sports 4" src="http://www.sports4.ca/wp-content/uploads/2011/11/Sherry_gives_a_donation_to_Provincial_Constable_Rheal_Levac_on_behalf_of_Sports_4-300x268.jpg" alt="" width="300" height="268" /></a></span></strong></div>
<div style="text-align: justify;"><strong><span style="color: #ff0000;">Sports 4</span> </strong><span style="color: #000000;">has donated flashlights to the Community Traffic Safety &amp; Media Liaison.  <span style="color: #ff0000;"><strong>Sports 4</strong></span> always </span><span style="color: #000000;">supports the Community on their safety efforts.</span></div>
]]></content:encoded>
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		</item>
		<item>
		<title>Sports 4 Running Tips of the Week!!</title>
		<link>http://www.sports4.ca/https:/twitter.com/Sports4Ottawa</link>
		<comments>http://www.sports4.ca/https:/twitter.com/Sports4Ottawa#comments</comments>
		<pubDate>Mon, 31 Oct 2011 13:00:28 +0000</pubDate>
		<dc:creator>adrian</dc:creator>
				<category><![CDATA[Tips of the Week]]></category>
		<category><![CDATA[Ottawa]]></category>
		<category><![CDATA[Sports 4]]></category>
		<category><![CDATA[Sports 4 Bank Street]]></category>
		<category><![CDATA[Sports 4 Ottawa]]></category>
		<category><![CDATA[Sports 4 Running Tips of the Week]]></category>
		<category><![CDATA[Sports4 Bank St]]></category>
		<category><![CDATA[Sports4 Bank Street]]></category>
		<category><![CDATA[Sports4 Kanata]]></category>

		<guid isPermaLink="false">http://www.sports4.ca/?p=5693</guid>
		<description><![CDATA[Try shoes on in the afternoon when your feet are bigger. Doubleknot your shoe laces so they will not come undone when you run. Buy yourself some actual running shoes from an actual running store because running in junk “sneakers” will destroy your feet and your legs. If you can’t ...]]></description>
			<content:encoded><![CDATA[<ul>
<li>Try shoes on in the afternoon when your feet are bigger.</li>
<li>Doubleknot your shoe laces so they will not come undone when you run.</li>
<li>Buy yourself some actual running shoes from an actual running store because running in junk “sneakers” will destroy your feet and your legs.</li>
<li>If you can’t find the time to run, take your running gear to work.</li>
<li>Run on trails if at all possible. It will be easier on your body and you’ll love it.</li>
</ul>
]]></content:encoded>
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		</item>
		<item>
		<title>Sports 4 Running Tips of the Week!!</title>
		<link>http://www.sports4.ca/https:/twitter.com/Sports4Ottawa</link>
		<comments>http://www.sports4.ca/https:/twitter.com/Sports4Ottawa#comments</comments>
		<pubDate>Mon, 24 Oct 2011 13:00:21 +0000</pubDate>
		<dc:creator>adrian</dc:creator>
				<category><![CDATA[Tips of the Week]]></category>
		<category><![CDATA[Ottawa]]></category>
		<category><![CDATA[Sports 4]]></category>
		<category><![CDATA[Sports 4 Bank Street]]></category>
		<category><![CDATA[Sports 4 Ottawa]]></category>
		<category><![CDATA[Sports 4 Running Tips of the Week]]></category>
		<category><![CDATA[Sports4 Bank St]]></category>
		<category><![CDATA[Sports4 Bank Street]]></category>
		<category><![CDATA[Sports4 Kanata]]></category>

		<guid isPermaLink="false">http://www.sports4.ca/?p=5684</guid>
		<description><![CDATA[Do not run two hard days back-to-back. Ice aches and pains immediately. Pay attention to your form. Try to run lightly to minimize impact that could lead to injury. Do not ice skate for more than 20 minutes at a time. Do not use the hot tub after a race. ...]]></description>
			<content:encoded><![CDATA[<ul>
<li>Do not run two hard days back-to-back.</li>
<li>Ice aches and pains immediately.</li>
<li>Pay attention to your form. Try to run lightly to minimize impact that could lead to injury.</li>
<li>Do not ice skate for more than 20 minutes at a time.</li>
<li>Do not use the hot tub after a race. It will increase inflammation and hinder healing.</li>
</ul>
]]></content:encoded>
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		</item>
		<item>
		<title>Sports 4 Running Tips of the Week!!</title>
		<link>http://www.sports4.ca/https:/twitter.com/Sports4Ottawa</link>
		<comments>http://www.sports4.ca/https:/twitter.com/Sports4Ottawa#comments</comments>
		<pubDate>Mon, 17 Oct 2011 13:00:30 +0000</pubDate>
		<dc:creator>adrian</dc:creator>
				<category><![CDATA[Tips of the Week]]></category>
		<category><![CDATA[Ottawa]]></category>
		<category><![CDATA[Sports 4]]></category>
		<category><![CDATA[Sports 4 Bank Street]]></category>
		<category><![CDATA[Sports 4 Ottawa]]></category>
		<category><![CDATA[Sports 4 Running Tips of the Week]]></category>
		<category><![CDATA[Sports4 Bank St]]></category>
		<category><![CDATA[Sports4 Bank Street]]></category>
		<category><![CDATA[Sports4 Kanata]]></category>

		<guid isPermaLink="false">http://www.sports4.ca/?p=5682</guid>
		<description><![CDATA[Don’t expect every run to be better than the last one; some of them will hurt. Don’t think too much about it or you won’t do it. Even a bad run is better then no run at all. Cut your Training by at least 30 percent to 50 percent every ...]]></description>
			<content:encoded><![CDATA[<ul>
<li>Don’t expect every run to be better than the last one; some of them will hurt.</li>
<li>Don’t think too much about it or you won’t do it.</li>
<li>Even a bad run is better then no run at all.</li>
<li>Cut your Training by at least 30 percent to 50 percent every 4th or 5th week for recovery.</li>
<li>When trail running don’t forget the bug spray.</li>
</ul>
]]></content:encoded>
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		</item>
		<item>
		<title>Sports 4 Running Tips of the Week!!</title>
		<link>http://www.sports4.ca/https:/twitter.com/Sports4Ottawa</link>
		<comments>http://www.sports4.ca/https:/twitter.com/Sports4Ottawa#comments</comments>
		<pubDate>Tue, 11 Oct 2011 13:00:04 +0000</pubDate>
		<dc:creator>adrian</dc:creator>
				<category><![CDATA[Tips of the Week]]></category>
		<category><![CDATA[Ottawa]]></category>
		<category><![CDATA[Sports 4]]></category>
		<category><![CDATA[Sports 4 Bank Street]]></category>
		<category><![CDATA[Sports 4 Running Tips of the Week]]></category>
		<category><![CDATA[Sports4 Bank St]]></category>
		<category><![CDATA[Sports4 Bank Street]]></category>
		<category><![CDATA[Sports4 Kanata]]></category>

		<guid isPermaLink="false">http://www.sports4.ca/?p=5675</guid>
		<description><![CDATA[It gets easier. Accept and appreciate the fact that not every single run can be a good one. Be prepared to remove the words “can’t” and “never” from your vocabulary.  “Do not compare yourself to others. Run within yourself and for yourself first]]></description>
			<content:encoded><![CDATA[<ul>
<li>It gets easier.</li>
<li>Accept and appreciate the fact that not every single run can be a good one.</li>
<li>Be prepared to remove the words “can’t” and “never” from your vocabulary. </li>
<li>“Do not compare yourself to others. Run within yourself and for yourself first<strong></strong></li>
</ul>
]]></content:encoded>
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